The Fractional CMO Perspective on Modern Growth
Where strategy meets story, and marketing drives growth.
A perspective shaped by data-driven strategy, creative leadership, and clear execution — the foundations of scalable growth.
David A. Miclette
A marketing executive and co-founder who’s built brands, scaled companies, and led teams through transformation and growth. Known for turning data into direction and creative into measurable results, bridging the gap between insight and execution. The work blends analytical discipline with creative instinct, shaping marketing that moves people and drives performance.
Brings a Fractional Chief Marketing Officer’s perspective to how companies approach growth, focusing on the connection between brand, data, and execution. The goal is to build systems that scale and marketing that performs like a business function. It is strategy built for action, where insight fuels creativity and growth becomes intentional, repeatable, and measurable.
Inside the CMO Playbook
Strategy, leadership, and creative insight — real lessons from inside the work of building brands that scale. These aren’t theories, they’re the playbook behind marketing that performs and storytelling that sticks.
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Actionable insights, growth strategies, and leadership ideas sent weekly — practical, direct, and built from real experience.
The Playbook is where I share real strategies, not recycled ideas — built from inside the work of growing brands that scale. One email a week. Real insights. No filler — just practical marketing that performs.